AR

Get Ready ...

"It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each [commercial] partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers."

(see also: mobilizy)

Okay Folks ...

(just in case you hadn't noticed)

THIS:

is not a VCR.

THIS:

is not a Walkman.

And THESE:

are not phones.

Don't know whether this is silly or scary

methinks the latter:

Using Psychology To Save You From Yourself

(from "All Things Considered" 8-Jun-2009)