The Cheapo Challenge

I was reading this post from Politico and think I've come up with an interesting challenge for Mr. McCain:

http://www.politico.com/news/stories/0608/11242.html

Here's the challenge: McCain needs to come up with a campaign that's spread via a really cheap commercial. Perhaps not even on primetime network TV. The sole message of this campaign should be oriented towards reminding folks how much money Barack is throwing into his campaign commercials. The idea would be to evoke John McCain's message in the viewer everytime (s)he sees a glossy ad for Barack.

Not sure precisely how one would do this, but I'm gonna think about it some. Not that I have any great love of McCain, but I do enjoy a challenge.